Midland in the Balkans

The Midland brand is now represented in many European countries. An important part of this international network are our dedicated distribution partners in Southeast Europe, who successfully establish Midland in their markets. During a visit on site, we had the opportunity to meet our partners in Pristina, Prizren and Skopje and gain valuable insights into the development of the brand in the region.

Kosovo – a strong local presence

Our trip in Kosovo took us through several cities of the country together with Selman Bobaj from Star Tech Motors NT. During this visit, we had the opportunity not only to see the office building and warehouse of our partner in Prizren, but also to visit numerous customers and workshops.

Particularly impressive was the showroom and sales area in Pristina, where Midland products are presented and sold directly to customers. Direct contact with workshops and dealers clearly shows how important personal relationships and technical advice are in the lubricant business.

During our visit, it became clear how strongly our partner is committed to developing the market. Thanks to a strong local presence and close cooperation with customers, Midland has steadily increased its visibility in Kosovo. A large part of this success is due to the daily and dedicated work of Selman Bobaj and his entire team, who contribute with great commitment to the development of the Midland brand in Kosovo.

North Macedonia – a family business with passion

Another part of our journey took us to Skopje, where we visited our partner SIRI-TIM DOOEL. There we were welcomed by Nuri Osmani and his two sons, Tejsir and Shpetim.

Here as well, we gained valuable insights into the local market. In addition to visiting the office and sales premises, numerous customer meetings were on the agenda. The direct exchange with workshops and dealers once again demonstrated how important reliable products and professional support are for success in the lubricant market.

Particularly impressive is the commitment of the Osmani family: at SIRI-TIM, almost the entire family is involved in the business and works every day with great dedication to further strengthen and establish the Midland brand in North Macedonia.

Long-term partnerships with a vision for the future

Both our partners in Kosovo and North Macedonia have been fully committed to the Midland brand for more than ten years and have become an integral part of the international Midland family. Over the years, a close and trusting relationship has developed that goes far beyond a traditional business partnership.

At the same time, both companies have clear ideas and strategies for how they want to further develop their businesses and strengthen the Midland brand in their markets in the future. This entrepreneurial spirit and long-term vision form an important foundation for continued growth in the region.

As a Swiss family company with more than 140 years of history, Oel-Brack AG places great value on long-term partnerships. Our distribution partners play a key role in representing the quality and values of the Midland brand internationally.

We would like to sincerely thank our partners for their hospitality, the valuable insights into their work and the successful cooperation.