Home in over 20 countries

Midland lubricants are sold in Switzerland and in 20 other countries worldwide. Around half of the annual production is exported: Midland's high quality is particularly appreciated in Scandinavia and Central Europe. The "Swiss Quality Oil" is already being supplied as far away as the Chinese Sea, to the Republic of China (R.O.C, Taiwan). Midland products are also sold in the Middle East and further distribution partners in various countries are constantly being added.

Many of the distribution partners are long-standing partners of Oel-Brack AG and the Midland brand. They are active in different industries in their respective countries and have different needs. They therefore regularly approach the Swiss brand with valuable suggestions for products or packaging units as well as other ideas. In this way, they promote the flexibility and innovative strength that benefits Midland at home and abroad. But they all have one thing in common: they want to distribute a Swiss quality product that they can be sure will meet the highest standards.

"We are delighted to be working with export partners from over 20 different countries. Like Oel-Brack AG, many of them are independent family businesses that import Midland products out of commitment and enthusiasm and sell them as a premium brand in their market. They are carefully and consciously selected so that they perfectly match the Midland DNA and carry it out into the world. This diversity of international partnerships enables us to be active in a wide range of markets and to offer our Midland lubricants worldwide," explains CEO Thomas Brack, who is responsible for exports.