Le Mans winner becomes ambassador
Fabio Scherer, winner of last year's 24 Hours of Le Mans (LMP2), becomes Midland ambassador.
Stronger than ever
After a year's break, Michel Zemp is back in hill climb races. With a completely new car.
Only bright faces at the Agrimesse
In perfect weather, Midland welcomed guests to its stand at the Agrimesse Thun.
Motofestival thrills 40,000 motorbike fans
At the second Motofestival in Bern, Midland exhibited at the SAM stand.
New engine oil for PSA, Fiat and Opel
Midland Axentum 0W-20 is a new ACEA C5 engine oil for the Stellantis brands.
Home in over 20 countries
The Midland brand is rooted in the Swiss Mittelland, but sold all over the world.
Antifreeze protection for all occasions
Midland antifreeze products will get you safely through the winter.
Midland employee breaks world record
Midland sales representative Dominik Hilfiker sets a new speed record at the Lausitzring.
An exciting year for the SAM
The SAM not only organises racing series, but also events and motorbike tours.
Successful presentation at transport-CH
Strong presence at the Swiss Commercial Vehicle Salon in Bern.
More and more products in small drums
Products in small 60 litre drums satisfy a growing customer demand.
GMB Motorsport: successful 2023 season
Failure in Le Mans, but otherwise GMB Motorsport looks back on a season with many victories.
New oil for MAN and Scania
With Midland Maxtra 5W-20 professionals are ready for the new Scania specification LDF-5.
Hill climb: Marcel Steiner is champion
Already in the second last race, Marcel Steiner becomes Swiss champion for the sixth time this year.
Efficient 1L filling line in operation
Midland's 1L filling line is capable of filling 50 to 70 bottles per minute.
Hill climb: Berguerand ahead of Steiner
Three Midland drivers at the top: mid-season Eric Berguerand leads ahead of Marcel Steiner. Robin Faustini is in third place.
With Midland at the start in Le Mans
GMB Motorsport started with Midland oil in engine and gearbox at the 24 Hours of Le Mans.
New automatic transmission oil Type-F
The new Midland Type-F for Borg-Warner automatic transmissions is here.
New fully synthetic gear oil Cryptogear 75W-90
The new Midland Cryptogear 75W-90 specifically for heavy-duty automated I-Shift transmissions is here.
Proud partner of GMB Motorsport
Midland and the Danish racing team are joining forces for the 2023 season.
Robot successfully in use
The Midland palletising robot makes everyday life easier in production and logistics.
Successful Agrimesse Thun
Lots of sunshine, numerous visitors - and a satisfied Midland crew at the agricultural and forestry fair in Thun.
Bad luck, but even more potential
After setbacks, Noah Dettwiler shows his great talent again at the end of the season.
Bike invasion at the Midland site
The ACE Crew scavenger hunt led the motorbike group to Midland in Hunzenschwil.
Ready for the 2022 season
Noah Dettwiler, Switzerland's young hope in motorbike GP racing, has secured a starting place in the Moto 3 Junior GP.
Hockenheimring, Nürburgring, Westring...
In Hunzenschwil - at Westring 3 - there is now a race track, at least a virtual one. But with very real experiences. And with Midland at its centre.
Oel-Brack AG gets API license
Oel-Brack AG is now listed with API as a licensed manufacturer. This is unique far beyond Switzerland.
New product: Midland Crypto-XX 0W-30
Midland Crytpo-XX 0W-30 is a fully synthetic longlife engine oil that meets VW 504 00, 507 00 specification.
Midland at transport-CH 2021
With 30'000 visitors, the double trade fair for professionals in Bern was a veritable success.
Reto Meisel gilds the season finale
Reto Meisel, Eric Berguerand and Roger Schnellmann... what do they have in common?
Hope for the best
Swiss hill climb champion Marcel Steiner - like many others - hopes to race again soon.
On the grid with Noah Dettwiler
Midland and the young talented motorbike racer have agreed on a comprehensive partnership.
New formula without glycerine
The Antifreeze Midland VAC-Coolant has been given a new formulation. It no longer contains glycerine and meets other vehicle manufacturer standards in addition to the existing ones.
Now also for 9G-Tronic
Midland Sensomatic, which has proven itself over many years, can now also be used in Mercedes-Benz nine-step automatic transmissions (9G-Tronic).
New brake fluid
The new Midland DOT 5.1 Brake Fluid completes the Midland product range. It can be used instead of or mixed with the existing Midland brake fluids.
New product: Midland Ecoblend 5W-30
Midland Ecoblend 5W-30 is a low SAPS long-life engine oil conforming to ACEA C2 that meets the latest API SP standard.
Midland Non Detergent 50 now available in drums
Midland Non Detergent 50, which was previously only available in 1 litre containers, can now also be ordered in the barrel from your specialist dealer.
For the right proportion of zinc in classic car engine oil
The zinc and phosphorous content of engine oil can be individually increased to the desired level with Midland Zinc Booster. This is interesting in the case of classic cars as their engines suffer from wear if the proportion of zinc in the engine oil is too low.
Midland JCV now available in drums
Midland JCV, which was previously only available in 1 litre containers, can now also be ordered in the barrel from your specialist dealer.
Distributor Seminar in Hunzenschwil
The first Distributor Seminar was held on 28 February, 2020, at the Midland headquarters. Sales partners from all over the world arrived on the eve of the event then enjoyed an extremely varied programme last Friday.
New for Renault and Volvo
New engine oils for Renault and Volvo vehicles demonstrate that the Swiss lubricant specialist is particularly dedicated to the latest developments for all brands and engines.