Motofestival thrills 40,000 motorbike fans

With the Motofestival from 29 February to 3 March 2024, Bern became the motorbike capital of Switzerland for the second time. in a capital of course, a Federal Councillor was not to be missed: Transport Minister Albert Rösti paid a visit to the trade fair on Friday afternoon, gave a speech and went on a tour of the halls with great interest in the topic.

He was not alone: more than 40,000 motorbike fans visited the trade fair over four days. Their attention was focused on the latest motorbikes, the trends in customisation and accessories as well as the action on the outdoor area and especially the races on the indoor off-road course in Hall 2, which were organised and held by SAM.

Midland was a co-exhibitor on the stand of the SAM (Swiss Association of Car and Motorbike Riders), with whom we have been working in partnership for many years. Customers were able to visit the Midland regional consultant here, chat to him and have a drink and a bite to eat in the relaxed atmosphere on site. The "pit stop" was well received by customers. The opportunity to take a short break from the hectic trade fair was very popular.