30.09.2025
Distributor Seminar 2025 in Sweden
From September 21 to 23, our distributors from 14 countries gathered in Sweden for a special event. The venue was the idyllic Nääs Fabriker in Tollered – a former spinning mill that today radiates history and charm. Nestled among forests and lakes, not far from Gothenburg, this is also home to our subsidiary Midland AB.
A highlight of the program was the visit to the Volvo automobile production in Gothenburg. The impressive insights into modern manufacturing processes were complemented by a presentation from a Volvo representative, who shared valuable perspectives on the current challenges and opportunities facing the automotive industry in these uncertain times.
Back in Tollered, the actual seminar took place in the afternoon. Representatives from the various countries received updates on the latest developments at Oel-Brack AG, discussed opportunities and challenges in their respective markets, and engaged in a workshop designed to foster mutual learning and collaboration.
The evening concluded with a relaxed dinner in one of Tollered’s historic buildings, accompanied by an engaging talk on the village’s history. On Tuesday, the participants returned to their home countries with fresh impressions and valuable takeaways.
The seminar once again demonstrated the importance of international exchange – and the strong sense of unity within the global Midland family.
A highlight of the program was the visit to the Volvo automobile production in Gothenburg. The impressive insights into modern manufacturing processes were complemented by a presentation from a Volvo representative, who shared valuable perspectives on the current challenges and opportunities facing the automotive industry in these uncertain times.
Back in Tollered, the actual seminar took place in the afternoon. Representatives from the various countries received updates on the latest developments at Oel-Brack AG, discussed opportunities and challenges in their respective markets, and engaged in a workshop designed to foster mutual learning and collaboration.
The evening concluded with a relaxed dinner in one of Tollered’s historic buildings, accompanied by an engaging talk on the village’s history. On Tuesday, the participants returned to their home countries with fresh impressions and valuable takeaways.
The seminar once again demonstrated the importance of international exchange – and the strong sense of unity within the global Midland family.
