18.11.2019
transport-CH: A Royal Visit at Midland's Booth
Kilian Wenger visited the Midland booth at the transport-CH commercial vehicle trade fair on Sunday. Many fans seized the opportunity to chat with the 2010 Schwingerkönig and secure his autograph. This did not go unnoticed by the event’s official film crew.
Midland ambassador Kilian Wenger embodies the Swiss heritage of Midland: his values of "down-to-earth, fair, and humble" align perfectly with those of the Swiss family business, now led by the Brack family in its fourth generation. At the transport-CH in Bern, the "King" made sure to connect with his fans at the Midland booth. Fans eagerly took the chance to take photos with their idol and walked away with autographs.
The official film crew, led by moderator Monika Erb, also took notice of this "royal audience" with the popular figure. On the spur of the moment, they filmed a fun video featuring Kilian Wenger, who, fittingly for the event's theme, gave Monika a piggyback ride across the booth…
However, the main focus at Midland's booth was the range of products and services tailored for the transport industry. In the specially created TRANS POOL network, transport companies benefit from numerous advantages. The Midland team also highlighted the benefits of modern low-friction oils Midland Nova 5W-30 and Midland Synqron Diesel 5W-30, which help reduce emissions and save fuel in real-world operations. And all this without compromising on extended oil change intervals.
